The Client

There are about 34.4 million men living in Germany who have already reached the age of 18. For this group of people the topic Men care and shaving a daily companion. In this market, the Bartkaiser company fills the gap between care asan annoying duty and the conviction to care for yourself with pleasure. Quality and a special user experience are in the foreground.

The Approach

In order to adequately communicate this self-image of the brand and the products located in the high-priced premium segment, a completely new appearance was developed. The logo was revised and adapted to the external image of the company. It should be modern and elegant. This was achieved by clear lines, which run through the whole CI and a sophisticated choice of colours in combination with a marble pattern.